As a result of my passion for fitness and good healthy lifestyle habits, I began to design in my expectation of being able to design special clothes, not only for my comfort but for all women who like me enjoy versatile and anatomical clothes created not only for sports but for daily use as well.
As a consumer I always felt the need to have sportswear that would help my figure to look better, but the most importantly when doing my physical activities they will not make my body feel loose and without any compression.
The mix of sport and fashion is not a trend but the reflection of a change in values in a society that is increasingly committed to aspects such as health, recycling and ecology. Our mission is to provide our athletes safety comfort and good performance.
Not only do we want to promote the necessary and traditional technical and design innovation, but also to focus on a new way of understanding sports aesthetics, athleisure or union of aesthetics with leisure, generating a comfortable lifestyle to be worn at the gym for a run, to take a walk in the neighborhood, go shopping, be part of the house, believe yourself part of a certain community, seduce someone and, in some cases, even to go to work.
BE is divided into two categories, the first is sportswear that helps the athlete’s physical performance and the second is comfortable clothing that can be used for gentle exercise or daily use.